PLEASED TO
MEDIA YOU
For every media topic there is a season
By Henry DeVries
You do not need psychic powers to predict
the news. Certain stories appear with regularity. Sex, money
and health are the three topics that are always in style.
If you can provide new information on these subjects, the
media will always welcome your input.
Other topics come in and out of style.
Just like there are fashions in clothes and cars, there are
fashions in news. To be a quoted authority, think not only
news topic but also what is in style for this news season.
Here is a month-by-month list of news
topics. Newspapers, magazines, television, and radio are
looking for fresh spins on these ageless news pegs.
- January Fitness, prediction,
Super Bowl
- February Romance
- March Spring training
- April Baseball
- May Moms
- June Weddings, graduations, dads
- July Vacations, Fourth of July
- August Hot weather
- September Back to school, football
- October World Series, Halloween
- November Elections, Thanksgiving
- December Holidays, year-end wrap-ups,
resolutions
Another predictable aspect of media coverage
is the anniversary story. For example, major news events
are re-examined after intervals of one, ten, twenty, twenty-five
and thirty years. Not only does history repeat itself, so
does the news.
A quick scan of the following list will
help you see what other anniversaries will be making news.
Check the list and brainstorm how you could tie-in to with
these anniversaries and others.
- April 4, 2003 35th anniversary
of Martin Luther King assassination
- November 22, 2003 40th anniversary
of Kennedy assassination
- June 6, 2004 60th anniversary of the
D-Day Invasion
- July 20. 2004 35th anniversary of the
first moon landing
- August 6, 2005 60th anniversary of
Hiroshima atom bomb
- December 31, 2005 35th anniversary
of the official breakup of the Beatles
Back to Table of
How-To Articles
Copyright© New Client Marketing Institute
2000 – 2003. You may reprint this article in any publication
or Web site as long as you credit Henry DeVries as the author
and include his Web site address, www.henrydevries.com.
|
