Biography
for Henry DeVries, President, Henry DeVries/Communications
(05/19/04)
For
more information contact:
Henry
DeVries, 858-566-9491 (business hours) or 760-439-9735
(after business hours)
Henry
DeVries, MBA, APR is an author, college instructor and
senior research director at the New Client Marketing
Institute, a lead generation firm with offices in San
Diego and Irvine that he founded in 1998.
As
group research director of the institute, DeVries helps
professionals and consultants create new-client-generating
systems. Through his 25-year business career he has
researched specific systems, behaviors and strategies
that can launch ordinary professionals, consultants
and entrepreneurs into extraordinary success. His
step-by-step trademarked systems have helped them achieve
marketing returns of 400 to 2000 percent.
The
author of the books Self-Marketing Secrets (Pfeiffer,
1991) and Client Seduction (Author House, 2004), DeVries
is an award-winning business writer whose articles have
appeared in national magazines and locally in the San
Diego Business Journal, San Diego Daily Transcript and
San Diego Magazine. He is an authority on Web marketing,
direct mail and lead generation for professional service
firms.
Prior
to founding his firm he was president of Roni Hicks
& Associates, one of San Diego’s largest advertising
and public relations firms. DeVries served at the firm
from 1984 to 1990 and then 1996 to 1998, and his client’s
included Marriott, the Suzuki Rock’n’Roll Marathon,
Super Bowl XXII, Carmel Mountain Ranch and PETCO. He
originally left Roni Hicks & Associates in 1990
to become vice president of public relations for The
Independent Order of Foresters, a not-for-profit life
insurance organization with more than 1 million members
and $5 billion in assets. During his tenure with the
Foresters from 1990 to 1996 he helped raise and distribute
$5 million to children’s charities.
From
1982 to 1984 DeVries was with The Stoorza Company, San
Diego’s largest public relations firm. His clients included
the San Diego Padres, UCSD Medical Center, Vagabond
Inns and Santa Fe Industries. He began his career with
the University of California, San Diego from 1979 to
1982 as a writer and editor of the alumni magazine.
He
is past president of San Diego’s High-Tech Marketing
Alliance, a trade association he co-founded in 1985,
and serves as the president of the UCSD Alumni Association
and a member of the advisory board of the SDSU Executive
MBA program.
Since
1984 DeVries has served as an adjunct professor of marketing
with UCSD Extension, where he teaches marketing professional
services and Web marketing strategies. He is a former
board member of the SDSU Aztec Athletic Foundation and
was chairman of the Super Bowl XXXII Ambassador Team.
DeVries
was born April 28, 1957 in Bellflower, Calif. His career
began at that age of 6 when he started working on the
family dairy farm in Chino, Calif. When his parents
learned of his plans for the farm when he inherited
it, they decided to sell. Forced out of the agriculture
industry at the age of 12, he turned to writing three
years later for a local newspaper and selling Fuller
Brush as a door to door salesman. Life highlights include
covering the San Diego Padres and San Diego Chargers
for the Associated Press during the 1980s and losing
$13,000 on the last question of the TV game show “Jeopardy!”
DeVries
is a graduate of the Leading Professional Service Firm
Program at the Harvard Business School (2002). He has
a master’s degree in business from San Diego State University
(1998) and a BA degree in communications with honors
from the University of California, San Diego (1979).
He also earned his APR (Accredited Public Relations
Professional) from the Public Relations Society of America.
He lives in Oceanside, CA with his wife Vikki and four
children.
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