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“As
part of <our> marketing upgrade, they encouraged
us to create a regular newsletter to give free information
to prospective clients. We have created an elaborate
monthly letter that we send to over 15,000 email addresses
monthly. Unique visits to our new Web site are averaging
380 a day and jump to over 1,500 on the days the newsletter
is sent out. We have had old clients and unsolicited
prospects call off the newsletter and it has certainly
helped in setting up new sales calls. The image makeover
was not easy, but it was worth it.”
Tim Alward, President
Ford Equity Research
- Tim Alward, President, Ford
Equity Research
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